COMMUNITY
First Things First…

I can't believe I'm saying this, but the SDR Leaders of EMEA are hosting their first events next week in Amsterdam and London! Many thanks to Orum for your support.

When we started this movement 5 months ago, I thought we would be just getting a few hundred people in a LinkedIn group, we are now over 1500 members and we continue to grow from strength to strength!

Pictures of the event will follow, and we look forward to seeing many of you there on Monday and Tuesday!

P.S: We are going EMEA-wide after the summer; more to follow.

TELESCOPE
Technology focus: Telescope

Finding up-to-date data is really hard, especially in EMEA. Especially when sellers are only spending 35% of their time on actual sales tasks, we need to find a more time-efficient way to find the right, up-to-date data that learns from the user what they are precisely looking for.

I think i found it…

Telescope mines billions of data points and uses advanced Machine Learning to find the perfect client for you. They're automating prospecting, which is going to increase that 35% of sales tasks exponentially.

Ive been trying out the tool over the last few weeks and its simple interface belies the fact that in the background, every click and swipe you make, it is creating a more curated list for you to make revenue. Its really fascinating!

To access Telescope, try it here

STUFF ONLINE
Content of the week

• How do you grab the interest of your prospects?

• How do you practice and form habits in your teams?

• Dont kid yourself, your sales cycle is 12+ months, not 90 days

THOUGHTS
What am I seeing this Week: Are you ever Satisfied?

High achievers tend to be laser-focused on the destination, which often will never come as it is so far away. Therefore, you will often ignore or minimise your achievements.

I notice this within myself sometimes: When people compliment me on what I'm doing and the growth I've experienced, I ALWAYS downplay it.

Do you feel this too?

I need to work harder on that, and here's how I'm going to try to do it and what I suggest you do, too.

The next time someone compliments you on what you've done, thank them and smile. People are not nice for being nice, so take a moment to recognise what you have accomplished.

Thank you mind by giving it gratitude. You deserve it!

For those new to the newsletter and like what you are seeing, please click on the subscribe button, and you’ll receive this top-quality newsletter in your inbox every Friday morning!

STAKKI
Overwhelmed by Sales Tools Options?

Sales tools often boast an alphabet soup of features.

Deciphering complicated technical jargon can be time-consuming and frustrating, leaving you confused and unsure if it will help with connection or conversion rates.

Meanwhile, researching, comparing, and evaluating sales tools can be highly time-consuming.

Diverting your focus from core business activities like closing deals and managing your team.

This is where we’ve built Stakki, your free sales tool calculator.

We mapped 176 tools and their integrations, minimum costs, feature overlaps and freemium options. 

Visit stakki.io to make the selection of sales tools easy for you. 

Or book your free consultation call and we’ll recommend the best three tools for whatever you are trying to achieve.

INTERVIEW
Five Questions of the Week: Frank Sondors

This weeks Newsletter we have the great Frank Sondors, co-founder of Salesforge and a member of SDR Leaders of EMEA! Frank brings a wealth of insight and knowledge to our community and we are looking forward to sharing his conversation with you today!

Thanks for coming, Frank! Firstly, tell me a little bit about your journey? How did you end up at this point?

I spent over a decade in B2B tech sales starting my career at Google and then having recently led a sales team of 50 at Whatapraph. Now I'm building salesforge.ai and mailforge.ai to become a category leader in the sales execution space.

What is it about your role that you love?

Being a former VP Sales and now a CEO of a sales tech company means I can do many great things for sales leaders to help them achieve pipeline targets.

When did you realise that leadership was the career path you wanted to follow, and how did you make it happen?

To be honest, I was approached by my former CEO to become a leader and I accepted the challenge to lead a great team.

Drawing on all your experiences so far, what advice would you give your younger self on their first day as a manager?

Get a mentor as quickly as you can.

With AI looking to disrupt the SDR space, what do you see the role of the SDR evoloving in the next 36 months?

My take is that the A players will always have a job in enterprise sales. However, I'm afraid it's not looking good for the rest, especially as AI agents are being developed by various companies right now that are coming after the many jobs. I believe in the future we'll see leaner and meaner teams where technical skills will be more in demand, and we'll see the rise of Sales Development Engineers.

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LASTLY
Whenever you’re ready, here are two ways I could help you

The new Community for European-based SDR leaders: SDR leaders of Europe

An ebook about SDR<> AE Alignment: Closing the Gap

3 Coaching slots are still available for the Spring/ Summer: Sign up here