INTERVIEW
First Things First…

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Submit the answer to the questions below, and we will contact you soon about when we will conduct the interview.

POWERLEAD
Want free leads? Read on..

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We provide: 

- Unmatched contact data quality! Direct, Mobile numbers, and Business emails that work (with integral email validator so you don’t waste time on that) 
- Extensive geographical coverage like no other, so you can cover all markets without switching platforms
- Unlimited plan, so no more credits headache, next to flexible pricing plans
- Quick-to-value, so you could enjoy a high-performance pipeline at the speed of light 

One month for free, exclusively for SDR Leaders of EMEA 

Enjoy over 50M+ direct dials, 100M+ Email addresses, and 1.5b data processed and improved daily.

STUFF ONLINE
Content of the week

• Get your glasses out, this is the tech landscape in 2024

• Running for mental health 

• Why cold calling is a game changer

THOUGHTS
What am I seeing this Week: Do Amateurs Build Your SDR Org?

Most people build SDR teams like amateurs.

Fix it by doing these 3 things:

1. Ensure your SDR team are treated with respect:
- SDR leaders must manage up
- Communicate with purpose
- Celebrate all wins publically

2. Hire and onboard with purpose
- Treat your interview process as an extension of your onboarding process
- Create real-life situations in your interview process
- Onboarding should only focus on 2-3 key use cases; everything else is a waste

3. Measure your teams on what sales cares about:
- SDRs must be measured, and compensation for pipeline generation
- Dont talk about KPIs like meetings in meetings with sales; no one cares
- Get a closed won kicker added for SDR-sourced deals Most people mess these up.

Focus on booking meetings? Wrong.

Sales Development is about building revenue for the business.

For those new to the newsletter and like what you are seeing, please click on the subscribe button, and you’ll receive this top-quality newsletter in your inbox every Friday morning!

STAKKI
Questions about sales tools in 2024?

Tired and confused by all the noise on other platforms?

Get in touch with the community's Revenue and Sales Tech Consultant James @ Stakki.

Free advice and guidance on the right solutions to make a positive impact on your team and pipeline.

INTERVIEW
Five Questions of the Week: Robin Adair

This week, we have one of the original members of SDR Leaders of EMEA, Robin Adair. Robin brings his unique skill set to our community and we cant wait to share with you, his story, Enjoy!

Firstly, tell me a little bit about your journey? How did you end up at this point?

I started working at Fujitsu in Maarsen, in the Netherlands, many years ago as a help desk engineer. I discovered by accident that I was actually quite technical, and being a geek helping other geeks quite suited me! That led to more technical roles, which I always pushed away, as people are the heart of this business, and I didn't just want to be in a technical role.

What is it about your role that you love?

Firstly the people, then the technology, and then the buzz of creating something from nothing and watching a partnership emerge

When did you realise that leadership was the career path you wanted to follow, and how did you make it happen?

About six years ago.. around that time, I was lucky to be asked if I wanted to start a leadership role.

Drawing on all your experiences so far, what advice would you give your younger self on their first day as a manager?

Calm is the most highly underrated superpower. And keeping your mouth shut is a daily struggle for an extrovert!

With AI looking to disrupt the SDR space, what do you see the role of the SDR evoloving in the next 36 months?

I worked for a company that has had AI in its platform and solutions for a good few years. While AI is a superpower, it doesn't make us superhumans. Using it wisely and effectively is the key. I see it augmenting and automating the manual areas and tasks of prospecting, such as prospect research and parsing and matching data to build a picture of the who, why, what and why buy. Retaining and accentuating the human touch is going to set the 5% apart in this era.

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LASTLY
Whenever you’re ready, here are two ways I could help you

The new Community for European-based SDR leaders: SDR leaders of Europe

An ebook about SDR<> AE Alignment: Closing the Gap