We are now less than 4 weeks away from Funnel 26!

Our Keynote with Morgan Ingram is: Making Sales Human in AI World: The New Way to Do Outbound in 2026

With Angela Frackowiak, Illango Dhandayudham, Sara Angell and Jonathan Mayer discussing how to make the transition from 2nd to 3rd line leadership

One of our workshops, led by Jay Glenn will be how to calculate CAC

This is shaping up to be a CANT MISS event!

We are excited about these incredible leaders being part of our conference and joining all of you in Austin!

More announcements to come soon!

Funnel 26 will be the first of its kind, a conference where the best global VPs of sales development are going to be talking to the best heads of sales development, directors, third-line leaders sharing their strategy and their vision for how the function will look like, giving access to those that come to the best sales development leaders in the globe with workshops, with networking, with everything that is kept true to what SDR leaders of USA and EMEA does but on a far grander scale.

We're really excited to be partnering up with Anastasia Chihai from ATX SDR Leaders to deliver this conference for YOU!

So we really look forward to seeing you all there!

Do you know how to speak to your C-level?

As in, have you had training for it?

Communication is key for SDR leaders, whether to their SDRs, their managers, cross-functionally, or, most importantly, to the C-suite.

Yet, we don't give SDR leaders, traditionally, the skills to be able to communicate in either written, vocal or how to present themselves.

When we talk, as a community, about dictating how the SDR function looks by 2030, a big part of that will be how SDR Leaders are conveying the message they are trying to deliver to the higher-ups. You might have all the stats, you might have all the records that are being broken, but if you cannot bring that all together for a CRO, CMO or CEO to understand, we will never get to be on the top table.

When speaking to the C-level, less is more. Your role is to filter up the most pertinent aspects from your business unit and succinctly convey how those will be resolved. Ive been in many C-level meetings where ive seen very senior leaders go on and on about particular topics, and the CEO has switched off and isnt’t listening anymore. They want to know that you’ve got the situation in hand. That also comes back around when you are asked by these C-levels about how you will resolve a problem. They want to know clearly what areas you will focus on and what the benefits of doing it this way are.

So what are the aspects we can do to elevate our presence? Some of the best executive communication training that ive been lucky to be a part of was with Decker Communications. They have a great programme for structuring your story that you want to convey, at any level and also how to then package that for the C level.

Some of the key components of this are the following:

The final part of this is practice. Never go into any meeting with executives cold, without any preparation. Ensure the flow of your message is tight and that you are prepared with any of the necessary information they are looking for.

When this newsletter first started three-plus years ago, our main focus was to spotlight the incredible SDR/GTM leaders who subscribed and to deliver an interview segment to you every week. These SDR leaders shared their expertise and experience building sales development teams, whilst providing real-time advice on how to address some of the biggest issues we face every day.

And we want to bring that back!

So if you are interested in being part of this newsletter and discussing some of the big topics that are facing SDR leaders on a day-to-day basis, be that management of SDRs, managing managers or running global sales development teams, we want to hear from you and have your voice amplified within this newsletter.

Want to be a part of this? Vote in the poll below. And we'll be in touch with you on how you can be part of this newsletter moving forward!

In a prior newsletter that we sent out, we discussed our vision for SDR Leaders Global. We discussed the importance of building this community not only through our quarterly meetups, but also from the bottom up, ensuring that SDR Leaders connect more regularly. Be that from breakfast sessions, be that from happy hours, be that a good old pickleball tournament! We wanted to create a model where it doesn't matter where you are in EMEA or in North America, we wanted to create a model that allowed leaders to connect with their local group on a more regular basis.

Over the last few months, you will have seen a lot of announcements on LinkedIn and our Slack channels about our chapter heads in the USA and our collective heads in EMEA. The purpose of these people is they are going to be your city representatives on the ground on a day-to-day basis who will be able to facilitate meetings of all of you but also facilitate as a place for if you're needing advice and an Intel on talent that's out there, SDR talent that's out there on new roles that come up and creating local introductions.

We've already started to see some really great initiatives that are happening within these city heads. It’s really exciting to see the passion and creativity coming through from our leader, wanting to help develop their peers.

If you don't see a city that has been represented yet and you think you can aide developing your city, let us know by replying to this mail!