Dave Wilkins

British guy who has been living in The Netherlands now for the last 15 years. Sales development is my vocation! I love discussing how to improve and elevate those around me. Married to a beautiful wife and a dog dad.

May 21, 2026

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2 min read

Your dialer probably isn't the problem

Data, dialer, behaviour. In that order.

Dave Wilkins

May 14, 2026

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2 min read

The single champion is dead

Two of the sharpest takes on multi-threading I've read this year, from a Slack thread you might've missed

Dave Wilkins

Insights

Four SDR leaders. One metric. Four answers.

May 8, 2026

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3 min read

Four SDR leaders. One metric. Four answers.

A 30-point spread on the same conversion rate. Here's why that matters for your team.

Dave Wilkins

May 1, 2026

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3 min read

I'd hire any of these 5 SDRs tomorrow

Plus the three traits their managers can't stop mentioning

Dave Wilkins

Apr 22, 2026

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3 min read

Has AI ‘‘Killed’’ the SDR Function yet?

Plus checkout our YouTube Library!

Dave Wilkins

Apr 12, 2026

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5 min read

Lead the Floor

Your capacity planning insights, EMEA nominations, and the interview series is back

Dave Wilkins

Feb 20, 2026

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10 min read

Are Unified GTM platforms Finally Here?

Last Call for Funnel

Dave Wilkins

Feb 15, 2026

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8 min read

Want a promotion? Build your internal brand

Youre going to miss out on Funnel!

Dave Wilkins

Insights

Executive Presence is key to elevating the SDR Leader Role

Feb 7, 2026

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8 min read

Executive Presence is key to elevating the SDR Leader Role

4 weeks till Funnel!

Dave Wilkins

If I were starting as a first-time SDR Manager in 2026, this is what I’d do differently

Jan 31, 2026

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7 min read

If I were starting as a first-time SDR Manager in 2026, this is what I’d do differently

Keynote Announcement @ Funnel

Dave Wilkins

Coaching SDR's at Scale is possible: Here is how to do it.

Jan 25, 2026

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6 min read

Coaching SDR's at Scale is possible: Here is how to do it.

More Funnel news!

Dave Wilkins

Jan 16, 2026

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7 min read

Leaders Driving AI Change in their Org

We have some Funnel Speaker Announcements!

Dave Wilkins

Dec 28, 2025

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9 min read

Our vision for SDR Leaders Global

What does 2026 look like for you, our members?

Dave Wilkins

No, SDR Leaders are not the fun Aunts and Uncles.

Dec 21, 2025

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5 min read

No, SDR Leaders are not the fun Aunts and Uncles.

Announcing Funnel 26

Dave Wilkins

The New State of EMEA Sales Development Survey is our NOW

Nov 9, 2025

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3 min read

The New State of EMEA Sales Development Survey is our NOW

SDRs are Dead? 55.9% of EMEA SDR Leaders have grown their teams over the last 12 months

Dave Wilkins

Is the SDR Leader role as strong as ever?

Oct 10, 2025

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4 min read

Is the SDR Leader role as strong as ever?

Are we entering a golden era?

Dave Wilkins

From Pipeline Manager to Talent Architect

Jul 2, 2025

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4 min read

From Pipeline Manager to Talent Architect

Redefining the SDR Leader Role

Dave Wilkins

Jun 13, 2025

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6 min read

The Death of the Entry-Level SDR

(And the Rise of the GTM Talent Engine)

Dave Wilkins

How does the role of the SDR Leader Evolve in the Age of AI?

May 16, 2025

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2 min read

How does the role of the SDR Leader Evolve in the Age of AI?

Its great to be back!

Dave Wilkins

Your copy of the State of EMEA Sales Development Survey

Dec 2, 2024

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2 min read

Your copy of the State of EMEA Sales Development Survey

First ever EMEA specific survey on all things SDR

Dave Wilkins

Oct 20, 2024

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5 min read

Two weeks left

Help Us Create the First Data-Driven Report on EMEA SDR Salaries, Quotas, Tech Stack & More

Dave Wilkins

Oct 12, 2024

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5 min read

Can you help?

Help Us Create the First Data-Driven Report on EMEA SDR Salaries, Quotas, Tech Stack & More

Dave Wilkins

What are the 3 things SDRs can't and won't fix in your Sales team?

Oct 4, 2024

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7 min read

What are the 3 things SDRs can't and won't fix in your Sales team?

Are you taking advantage of our virtual sessions this week?

Dave Wilkins

The Hidden Cost of No Vision as an SDR Leader?

Sep 27, 2024

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8 min read

The Hidden Cost of No Vision as an SDR Leader?

Insights, Strategies, and Exclusive Offers for SDR Leaders of EMEA

Dave Wilkins

Sep 20, 2024

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7 min read

Do Amateurs Build Your SDR Org?

Dave Wilkins

Dave Wilkins

Your dialer probably isn't the problem

The single champion is dead

Four SDR leaders. One metric. Four answers.

I'd hire any of these 5 SDRs tomorrow

Has AI ‘‘Killed’’ the SDR Function yet?

Lead the Floor

Are Unified GTM platforms Finally Here?

Want a promotion? Build your internal brand

Executive Presence is key to elevating the SDR Leader Role

If I were starting as a first-time SDR Manager in 2026, this is what I’d do differently

Coaching SDR's at Scale is possible: Here is how to do it.

Leaders Driving AI Change in their Org

Our vision for SDR Leaders Global

No, SDR Leaders are not the fun Aunts and Uncles.

The New State of EMEA Sales Development Survey is our NOW

Is the SDR Leader role as strong as ever?

From Pipeline Manager to Talent Architect

The Death of the Entry-Level SDR

How does the role of the SDR Leader Evolve in the Age of AI?

Your copy of the State of EMEA Sales Development Survey

Two weeks left

Can you help?

What are the 3 things SDRs can't and won't fix in your Sales team?

The Hidden Cost of No Vision as an SDR Leader?

Do Amateurs Build Your SDR Org?

Mastering Sales Development

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